Brief
We are four working NHS physicians - two surgeons, one physiatrist and one leading researcher. Our charity funds vital research into fighting these chronic diseases - we think we've found a cure for pancreatitis. How do we create awareness for what we do and raise money whilst we all have a demanding day job?
Approach
Much of the funds come from people whose lives have been directly saved by these physicians. One of their main fundraising events is a high-profile polo tournament which attracts high net worth donors. Main challenge is to promote awareness of LAP Research whilst not associating it with an exclusive event that potentially alienates rather than engages.
Our telling of the story, highlighting fusion of the sport and attendees with the objectives of LAP Research, chimed with donors and followers alike creating an impactful and surprising video.
ROI
The video , and it's social media presence and engagement, exceeded target for annual revenue alone. Helped awareness of polo too ... but that's another story!